https://www.paocamacho.com/home daily 1.0 2021-02-04 https://images.squarespace-cdn.com/content/v1/601450356618687652a0bad0/1612104109918-U51LLPH8KGLCKE4TJKX0/Paola%252B1.jpg Home - I am a Service & Product Designer who believes in the power of research to understand people and design to create solutions that improve their quality of life. https://www.paocamacho.com/some-projects daily 0.75 2021-02-04 https://www.paocamacho.com/about-me daily 0.75 2022-09-30 https://images.squarespace-cdn.com/content/v1/601450356618687652a0bad0/1611948684152-C3NVCN5JP7WLOSGB1HPY/_MG_2111.jpg About - More about me I am from Bogotá, Colombia, where I studied Industrial Design and started my professional career. I spent 5 years in London, where I completed a Master in Service Design & Innovation and worked at The Young Foundation, Nesta and ThoughtWorks. In 2015 I moved to Madrid to work at Telefónica and Fjord. I am currently working at IKEA. https://www.paocamacho.com/process daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/601450356618687652a0bad0/1612198650752-S3EZ2JVYXMWXP6NVOJPA/process.gif Process - Process I follow an iterative and incremental process, balancing people needs with business requirements, while understanding and considering technology constrains. Depending on the type of project, team and goals, I use different tools and methods. I separate “Analysis & framing” as a phase because it is normally forgotten, but it is essential for me .